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IN A FEW WORDS...

Oro&Co is the London-based design studio of Creative Director Debi Ani. We are a handpicked team of expert artisans and innovators who specialise in luxury brand design, providing a friendly and approachable hand-held service throughout the process. Recognized for our outstanding craft, intuition and meticulous detail, we create world-class brand identities, bespoke logos, custom websites and design for print for discerning clients in all sectors and all over the globe.

We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful. We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created brand identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, finance, automotive and global humanitarian leadership, including Diana Ross, Belma Gaudio, Mikimoto, David Downton, Rose Villa Saigon, Kirstie Allsopp and our inspiration, Mata Amritanandamayi Devi, also known as ‘Amma’.

WOODS' SILVER FLEET / WOODS QUAY

“Debi Ani is totally unique in the way she creates graphics and puts heart and soul into a design. She has a wonderful way of understanding what the business needs and for 20 years has provided more than just gorgeous design and great service, but creative direction for the company as well.” Kate Woods, Creative Director, Woods Silver Fleet

Twenty one years ago, Kate Woods took over the Creative Direction of the family business, bringing Debi Ani and Oro&Co onboard and we’ve remained the go-to brand agency for the extraordinary Woods family ever since. Lifelong friendships have been forged whilst countless projects in brand design, bespoke logos, luxury brochures, campaigns, signage, invitations, photo shoots, digital and marketing materials have been produced. From large scale signage to the smallest sugar cube, each new project builds on previous work, creating a playful yet sophisticated design system in parallel with Woods’ high standards and constant innovation.

Thames Watermen since 1866, the Woods family live and breathe the river. Undisputed kings on the Thames, the Silver Fleet are highly sought-after London river yachts with luxurious interiors and world class hospitality. The Silver Sturgeon, Silver Barracuda and Silver Darling are frequently chartered by film stars, corporates and British Royalty. A pioneering flagship vessel, Silver Ray, is being built in collaboration with Marc Newson CBE, which will propel the fleet into the realms of cutting edge boat design. The family’s recent contribution to London’s riverscape is the spectacular Woods Quay discreetly nestling alongside Waterloo Pier. A feat of engineering which rises and falls with the tide, it provides an unforgettable vista of the city from its expansive and utterly luxurious glass and terrazzo interior. Uncompromising pioneers, the family continue to push the boundaries of events and shipbuilding on the River Thames.

Oro&Co have developed brand identities for Silver Fleet, the individual boats and Woods Quay, unified by an iconic logo. Our meticulously crafted W reflected in water sits alongside hand drawn lettering which embraces an infinity symbol, in homage to generations of Woods past, present and future. Tasked to create table talkers to break the ice at events, we produced a more complex interpretation depicting the bizarre and obscure names of the network of public stairs used by watermen since the 14th century to access the tidal waters. Foil blocked in barely-there colour onto premium Fedrigoni textured paper, ‘Frying Pan’, ‘Puddle Dock’ and ‘Elephant’ continue to contribute to much speculation and hilarity amongst guests. We devised a river goddess with the course of the Thames in her hair illustrated by Natalie Ferstendik and a geometric river pattern to work on everything from ice cream carts to wrapping paper. Working collaboratively and intuitively with Kate, our pleasure is in realising her insightful vision for the company.

Photography (c) Lisa Tse

Bespoke Branding

A brand design governs the way the brand works on all visual communications. It’s the foundation of all visual communications, comprising logo, fonts, colours, typography, imagery and tone of voice. In the creation of luxury brand design, each one of these individual elements is perfectly crafted and woven into a finely honed, truly unique treasure trove of assets. Getting it right from the start is worth its weight in gold, inspiring brand confidence both internally and externally, whilst ensuring that the brand message is clear and consistent from launch to eternity.

At Oro&Co, the luxury space is our everyday. Once the brand has found its voice, the story expands and unfolds naturally with every assignment, revealing an ocean of possibilities which further fortifies and distinguishes each brand’s individual narrative. This selected portfolio of work illustrates the development of this solid groundwork onto websites, brochures, product, marketing materials packaging and more. We conceived and sculpted each brand from the inside out, delivering enduring and functional graphics impeccably on message, alongside a pragmatic and seamless process for our clients.

LUXURY BRAND DESIGN

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BRAND DESIGN

WOODS' SILVER FLEET
WOODS QUAY

“Debi Ani is totally unique in the way she creates graphics and puts heart and soul into a design. She has a wonderful way of understanding what the business needs and for 20 years has provided more than just gorgeous design and great service, but creative direction for the company as well.” Kate Woods, Creative Director, Woods Silver Fleet

Twenty one years ago, Kate Woods took over the Creative Direction of the family business, bringing Debi Ani and Oro&Co onboard and we’ve remained the go-to brand agency for the extraordinary Woods family ever since. Lifelong friendships have been forged whilst countless projects in brand design, bespoke logos, luxury brochures, campaigns, signage, invitations, photo shoots, digital and marketing materials have been produced. From large scale signage to the smallest sugar cube, each new project builds on previous work, creating a playful yet sophisticated design system in parallel with Woods’ high standards and constant innovation.

Thames Watermen since 1866, the Woods family live and breathe the river. Undisputed kings on the Thames, the Silver Fleet are highly sought-after London river yachts with luxurious interiors and world class hospitality. The Silver Sturgeon, Silver Barracuda and Silver Darling are frequently chartered by film stars, corporates and British Royalty. A pioneering flagship vessel, Silver Ray, is being built in collaboration with Marc Newson CBE, which will propel the fleet into the realms of cutting edge boat design. The family’s recent contribution to London’s riverscape is the spectacular Woods Quay discreetly nestling alongside Waterloo Pier. A feat of engineering which rises and falls with the tide, it provides an unforgettable vista of the city from its expansive and utterly luxurious glass and terrazzo interior. Uncompromising pioneers, the family continue to push the boundaries of events and shipbuilding on the River Thames.

Oro&Co have developed brand identities for Silver Fleet, the individual boats and Woods Quay, unified by an iconic logo. Our meticulously crafted W reflected in water sits alongside hand drawn lettering which embraces an infinity symbol, in homage to generations of Woods past, present and future. Tasked to create table talkers to break the ice at events, we produced a more complex interpretation depicting the bizarre and obscure names of the network of public stairs used by watermen since the 14th century to access the tidal waters. Foil blocked in barely-there colour onto premium Fedrigoni textured paper, ‘Frying Pan’, ‘Puddle Dock’ and ‘Elephant’ continue to contribute to much speculation and hilarity amongst guests. We devised a river goddess with the course of the Thames in her hair illustrated by Natalie Ferstendik and a geometric river pattern to work on everything from ice cream carts to wrapping paper. Working collaboratively and intuitively with Kate, our pleasure is in realising her insightful vision for the company.

Photography (c) Lisa Tse

Luxury Thames River Yachts

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