Having successfully rebranded Treasure House Company back in 2015, our next task was to redesign their 600-odd page B2B annual catalogues which at that time were mailed out to thousands of their customers around the UK. Understanding their vast collection ourselves was key to formulating a user-friendly system to showcase the product and make it easy for clients to order. Using as much white space as possible without creating additional pages, we created a pleasurable experience, unusual in catalogues of this nature.
With a two-colour master palette, overlaid with section and product colour coding and classy typography styled for clarity at small scales, the layouts developed a rhythm and logic which handled myriad products and countless variations and additions over the years. Oro&Co designed THC’s catalogues every summer from 2015-2018 until the website took their place, (btw we designed and developed the front end for that too). A mammoth undertaking of which we’re really proud.
