Oro&Co is the London-based design studio of Creative Director Debi Ani. We are a handpicked team of expert artisans and innovators who specialise in luxury brand design, providing a friendly and approachable hand-held service throughout the process. Recognized for our outstanding craft, intuition and meticulous detail, we create world-class brand identities, bespoke logos, custom websites and design for print for discerning clients in all sectors and all over the globe.

We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful. We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created brand identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, finance, automotive and global humanitarian leadership, including Diana Ross, Belma Gaudio, Mikimoto, David Downton, Rose Villa Saigon, Kirstie Allsopp and our inspiration, Mata Amritanandamayi Devi, also known as ‘Amma’.


Oro&Co is a curated team of world-class creatives with Debi Ani at its beating heart. Expert and perfectionist, we develop brand names, bespoke brand identities, luxury websites, print and online shops with insight and outstanding attention to detail. We believe that a true luxury brand comes into being when authentic individual elements are interwoven to create a dazzling, seamless whole. The process has to begin right at the beginning, with the brand name. When that’s right, the design work can flow.

We know that when we are on our best behavior we are not always at our best, so our process at Oro&Co is always professional yet organic and informal. We hand pick the right creatives for each luxury brand naming project, inviting our clients to participate in the brainstorm (if they wish), get the snacks in and let the magic begin.

Behind every brand name there is a personal, human story. We’ve reinvigorated businesses with a change to a single letter and turned everything on its head when that needed to happen.

One client was devastated that her mother’s name could no longer be used for legal reasons and we discovered that her father’s name worked even better (sounds simple, but trust us, it was brilliant). Pink Flamingos flew away when Lounge and Linger came into being and a new chapter of the business began with style and energy. More often than we remember, we’ve breathed new life into an entire brand with a fine adjustment to a suffix, or by adding a cool strapline. Every single project is completely unique, The only common thread being that no one has ever looked back.

Following the brainstorm, we check cultural contexts and any competition and present a shortlist of possible names, help you purchase available urls and direct you to our legal partners for trademarking and registration. Once that’s all done you are ready to begin to build your beautiful luxury brand. Naturally, we hope you’ll choose us.

Call Oro&Co, we’re here to listen.