Typography in its many incarnations is at the heart of all Oro&Co’s work. Whether it’s hand drawn calligraphic on bespoke logos, tapestries of interwoven fonts in print, or clear, stylish and accessible text on screen, it’s the first decision that’s taken in any design project. Type is the unseen foundation which engages and attracts readers, holds attention and subliminally conveys your tone of voice. Typography is an art form, and Debi Ani and her London studio are true masters. It’s the art of choosing letterforms which convey your message and elicit a desired response in the reader.
Typography is about the typeface, size, letter spacing, line space, colour and overall shape. We begin with superbly crafted fonts that are beautiful in themselves and treat them with respect, crafting words with meticulously spacing and superb use of colour. That’s why our VIP invitations, luxury website design, bespoke logo design, brochures and packaging are ultra luxe. Oro&Co knows how to perfectly express your overall intent. We are serious about our type.
The importance of typography.
Typography is also about establishing and reinforcing brand identity and attracting and keeping customers or visitors. Your fonts will become synonymous with your brand and the right choice will enable you to keep your identity for years to come.
In contrast to free generic offerings, elegant letterforms drawn with superb skill can be used at any size in infinite ways from mobile app to storefront, their flexibility being core to creating an enduring brand design without altering its essence. In the case of a website, the typography and the organisation of information into user friendly hierarchies is a major factor in determining if the visitor stays and explores your website or tunes out and exits. As capabilities evolve online, the skills of the typographer are increasingly crucial and one of the key tools in website design.
The right typography for the platform.
What works for a website will not work for a wedding invitation. What works for a logo will not work for a website. Each messaging platform has its own imperatives and its own requirements regarding everything from typeface to line length, letter spacing and compatibility. In order to ensure you optimise the potential of typography, you need an experienced hand. For more than 20 years, Oro&Co has provided peerless typography for clients in London and worldwide, working in a variety of mediums. We can do the same for you. To ensure the typography associated with your project is everything it can and should be, contact Oro&Co today.
