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Oro&Co is the London-based design studio of Creative Director Debi Ani. We are a handpicked team of expert artisans and innovators who specialise in luxury brand design, providing a friendly and approachable hand-held service throughout the process. Recognized for our outstanding craft, intuition and meticulous detail, we create world-class brand identities, bespoke logos, custom websites and design for print for discerning clients in all sectors and all over the globe.

We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful. We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created brand identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, finance, automotive and global humanitarian leadership, including Diana Ross, Belma Gaudio, Mikimoto, David Downton, Rose Villa Saigon, Kirstie Allsopp and our inspiration, Mata Amritanandamayi Devi, also known as ‘Amma’.

ABSOLUTE FLOWERS & HOME

Hayley Newstead is the mastermind behind one of the UK’s most celebrated and enduring luxury florists. An event and interior designer with a seductive style and a taste level off the charts, she is renowned for her voluptuous hand tied bouquets and exquisite mid-century design aesthetic. Everything Absolute Flowers & Home dreams up is truly gorgeous and ahead of its time.

The AFH branding was all about authentic beauty and 24-carat luxury. A destination with a drop dead gorgeous deco tiled interior and a literally divine name, the brand identity design was the perfect fit for Oro&Co. (Shhh… we love luxury brands, but we love really luscious luxury brands best.) The initial stage of the project was to communicate the soul of the brand’s philosophy and physical environment in a jewel logo that you could hold in the palm of your hand. It’s never simple, it's a process, but Oro&Co understand what has to be achieved and we recognise when it’s right and appears to have always been there.

We created a timelessly opulent ornament around the letter ‘A’ and layered complex geometric vertices which referenced The Absolute in elemental colours of black, gold and white. Every weight, function and form was drawn and redrawn with mathematical precision to create a symbol with no beginning or end — a meticulous balance of openness and intricacy. Weaving a classic cursive script with a deco-inspired font to accompany our jewelled logo, deceptively simple typography which added texture and detail, once again balancing the polarities of purity and complexity. The authoritative, compelling and energetic logo that manifested resonated with the subconscious — because the intention was inherent — and drew fans from far and wide.

We expanded the brand with an abundance of mouth-watering print, made to be used and designed to be unforgettable. We produced deliciously complex gift cards, business cards, labels, envelopes, letterheads, shopping bags, labels and embossed tin tags. Satin and gloss foils combined on the events and interior design materials with premium die-stamping for the customer facing flower shop — each item individually burnished by hand to give a unique lustre. Heavy duty forever shopping bags with embossed paper, gleaming foil blocked logos and rope handles came in three sizes and proportions to hold orchids, cushions and candles. A veritable multitude of miniature objects d’art.

Bespoke Branding

A brand design governs the way the brand works on all visual communications. It’s the foundation of all visual communications, comprising logo, fonts, colours, typography, imagery and tone of voice. In the creation of luxury brand design, each one of these individual elements is perfectly crafted and woven into a finely honed, truly unique treasure trove of assets. Getting it right from the start is worth its weight in gold, inspiring brand confidence both internally and externally, whilst ensuring that the brand message is clear and consistent from launch to eternity.

At Oro&Co, the luxury space is our everyday. Once the brand has found its voice, the story expands and unfolds naturally with every assignment, revealing an ocean of possibilities which further fortifies and distinguishes each brand’s individual narrative. This selected portfolio of work illustrates the development of this solid groundwork onto websites, brochures, product, marketing materials packaging and more. We conceived and sculpted each brand from the inside out, delivering enduring and functional graphics impeccably on message, alongside a pragmatic and seamless process for our clients.

LUXURY BRAND DESIGN

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BRAND DESIGN

ABSOLUTE FLOWERS & HOME

Hayley Newstead is the mastermind behind one of the UK’s most celebrated and enduring luxury florists. An event and interior designer with a seductive style and a taste level off the charts, she is renowned for her voluptuous hand tied bouquets and exquisite mid-century design aesthetic. Everything Absolute Flowers & Home dreams up is truly gorgeous and ahead of its time.

The AFH branding was all about authentic beauty and 24-carat luxury. A destination with a drop dead gorgeous deco tiled interior and a literally divine name, the brand identity design was the perfect fit for Oro&Co. (Shhh… we love luxury brands, but we love really luscious luxury brands best.) The initial stage of the project was to communicate the soul of the brand’s philosophy and physical environment in a jewel logo that you could hold in the palm of your hand. It’s never simple, it's a process, but Oro&Co understand what has to be achieved and we recognise when it’s right and appears to have always been there.

We created a timelessly opulent ornament around the letter ‘A’ and layered complex geometric vertices which referenced The Absolute in elemental colours of black, gold and white. Every weight, function and form was drawn and redrawn with mathematical precision to create a symbol with no beginning or end — a meticulous balance of openness and intricacy. Weaving a classic cursive script with a deco-inspired font to accompany our jewelled logo, deceptively simple typography which added texture and detail, once again balancing the polarities of purity and complexity. The authoritative, compelling and energetic logo that manifested resonated with the subconscious — because the intention was inherent — and drew fans from far and wide.

We expanded the brand with an abundance of mouth-watering print, made to be used and designed to be unforgettable. We produced deliciously complex gift cards, business cards, labels, envelopes, letterheads, shopping bags, labels and embossed tin tags. Satin and gloss foils combined on the events and interior design materials with premium die-stamping for the customer facing flower shop — each item individually burnished by hand to give a unique lustre. Heavy duty forever shopping bags with embossed paper, gleaming foil blocked logos and rope handles came in three sizes and proportions to hold orchids, cushions and candles. A veritable multitude of miniature objects d’art.

Luxury Florist & Boutique

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