Oro&Co is the London-based design studio of Creative Director Debi Ani. We are a handpicked team of expert artisans and innovators who specialise in luxury brand design, providing a friendly and approachable hand-held service throughout the process. Recognized for our outstanding craft, intuition and meticulous detail, we create world-class brand identities, bespoke logos, custom websites and design for print for discerning clients in all sectors and all over the globe.

We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful. We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created brand identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, finance, automotive and global humanitarian leadership, including Diana Ross, Belma Gaudio, Mikimoto, David Downton, Rose Villa Saigon, Kirstie Allsopp and our inspiration, Mata Amritanandamayi Devi, also known as ‘Amma’.


Hayley Newstead is the creative vision behind one of London’s most sumptuous luxury flower shops and an event designer with seductive style. Renowned for her divine nude colour palettes, signature hand tied bouquets and an exquisite mid-century design aesthetic, everything AFH dreams up is truly luscious.

Print was where we built up the brand, producing our much-loved design on all manner of things, made to be used and designed to be unforgettable. We designed deliciously complex gift cards, business cards, labels, envelopes, letterheads, shopping bags, labels and embossed tin tags, creating a potpourri of miniature objects d’art.

We wove a classic cursive script with a deco-inspired font, and reproduced the work in techniques suited to fine detail. Satin and gloss foils combined on the events and interior design materials with premium die-stamping for the customer facing flower shop — each item individually burnished by hand to give a unique lustre.

Shopping bags came in three different sizes and proportions. Heavy duty, with gleaming embossed logos and rope handles, these were made to be treasured. Still Oro&Co’s most-copied design, we can only agree that our fans have immaculate taste.

Luxury Florist & Boutique